Using Culture to Build an Environment that Fulfills your Vision


Brian Chesky, CEO of Airbnb, defined “culture in business is a shared way of doing something with passion”. A business built on culture will undoubtedly prosper because its employees will be working towards common goals. Culture enhances business relationships since people will be working together to achieve common goals. These relationships bring fulfillment, and with fulfillment in the workplace, expect employees to be inspired. To build a workplace culture, you need precision and vision. Here are the steps on how to develop a business culture to attain an environment that fulfills your vision:

Define the Game

Come up with an inspiring mission and vision that defines the game. This will allow your team to get behind your mission and vision. It’s recommended that you create an inspiring mission and vision to promote togetherness and help build a strong relationship among members. Include everyone because they’ll help shape the company’s values and what your company stands for. When you have a group of employees who know what your company wants, then you’ll surely succeed in building an environment that fulfills your vision.

Create the Rules

Everyone knows that every game has its own rules. Rules are put in place to help everyone remain within the boundaries of the game. In other words, the rules in a game should help regulate behavior. Your rules should be operational and people you work with should be conversant with them to avoid confusion in the workplace. Along with the rules should be guidelines to follow to help you win the game. If rules are the boundaries of play than guidelines are how you play with in those boundaries.

Design the Playbook

Any organization that wants to prosper needs a playbook. Whenever anything goes wrong, owners and stakeholders can use the playbook to determine the cause of the problem. The playbook helps organizations create plans, strategies and actions that are essential to their growth. If you want to build an environment that fulfills your vision, then the playbook will be the catalyst to get there.

Prepare the Field

The field is where the game is played. Does your work environment support or distract from accomplishing your vision. If it does you must change it. (It’s hard to play basketball on a soccer field.) The environment should always support your vision and help make it become a reality.

Play the Game

After doing all of that there is only one thing left to do, play the game. Organize your team, get them working within the rules and guidelines, take action on the plans/playbook and win the game.


Building strong business relationships can be challenging. However, if your organization is built on a culture everyone shares, it will be easier to work together and build strong bonds. Culture is the foundation that builds the environment to fulfill your vision.


How to Develop a Comprehensive Business Process


The importance of business process for the success of an enterprise was first delineated by Economist Adam Smith in 1776.

Even more so today, if you want your business to be successful, then you must have what’s referred to as a business process. A business process is a set of activities an organization puts forth so it can accomplish some specific goals. Just like culture in an organization, a business process is highly essential for the growth and development of a business firm. A firm stays organized because of a business’s plan. Firms know that once they are done with a step, they know another will follow. By doing this, an organization can achieve its goals effortlessly and in a systematic manner.

Nevertheless, coming up with a comprehensive business process requires a number of considerations. The process constitutes the following:

1. Analyze

The first step of the process is to do an analysis of all the procedures and processes currently in place. Analyzing the current processes and procedures is very important because it helps you understand why your business is where it is now and then also provides insight as to which direction to take.

2. Plan

The second step is to come up with a customized plan that will help you simplify as well as standardize every day processes and procedures. For everyone to understand what you are doing, simplicity is paramount. Your processes are likely to be complex if you don’t have a customized plan. By standardizing processes the plan takes shape for everyone in the organization.

3. Implement

After coming with a customized plan, the next step is to put the plan strategically into practice. Here, you’ll need a group of trustworthy and dedicated personnel to help you implement the plans you’ve just created. Ask each other questions like “what if we do this?” And discuss various ways to implement and put the plans strategically into practice. After thorough consultation, only use those procedures everyone in the panel agrees with. With dedicated personnel you can successfully implement the plans you created together.

4. Train

Remember, this is a business process where errors and mistakes cannot be tolerated. One way to minimize these errors and mistakes is by empowering leaders to train your team. By building a team comprised of qualified, skillful, and knowledgeable personnel your organization is poised for success. Your employees know what your organization stands for and the goals it intends to achieve both in the long run and short run. Invest in training and it will pay dividends.

5. Maintain

Finally, it’s recommended that you maintain. Connecting on a regular basis for updates and making changes as required.


Businesses are started with only one aim; to be successful, which is accomplished by putting in place a set of objectives. But, without a comprehensive business process, meeting these objectives can be arduous. That’s why we advocate five processes, so you can easily make your business successful.


4 Important Strategies to Empower Employees


By definition, empowerment is bestowing someone with power or authority over something. In a working environment, empowerment is not just the ability to delegate duties to employees; it also encompasses giving them the freedom to make decisions. You allow them to make, create, innovate, and promote change without fear of losing their jobs. Research shows that employees who are empowered are more engaged and gladly take the initiative to do whatever it takes as far as driving the business toward greater success is concerned. Nevertheless, empowering people so they can be comfortable and confident is not easy. As such, there are some strategies that you must follow. These include:

1. Communication Training

According to David W. Bennet, Ph.D. and consultant at Lee Hecht Harrison, managers spend between 50% and 70% of their time communicating. This shows how communication is one of the most important activities in a business environment. However, people cannot communicate effectively if they are not trained on how to do it. Business people need to know how to communicate with customers because this will help secure more customers as well as retain those who are already there. When training employees on effective communication, be sure to implement clarity in the types of meetings, agendas, and email etiquette. This will help make the business a success.

2. Management Training

Every business that wants to be successful should invest in quality management training. This is because it helps empower employees and even managers who need all the knowledge and guidance to be able to make the business organized and prosperous. Employees should receive management training programs so they can work effectively and improve the working environment. Such training programs include clarity, accountability, effective communication, and being a leader (not a boss). Employees who have undergone comprehensive management training become more assertive and are able to develop their analytical, diplomacy and time management skills, which are important to the success of a business.

3. Team Empowerment

Empowering individuals is not enough if you want your business to be successful. You also need to empower the entire organization and this can effectively be achieved by empowering teams created within the business. Give employees a go-ahead to make decisions relating to the performance of the organization. Make sure they have the tools such as quality working equipment including machines, uniforms (if they are there), and even knowledge. With adequate working tools, it’s without doubt that your employees will be successful in what they do, which is great for the success of a business.

4. Employee Onboarding

Onboarding is also known as organizational socialization, and it refers to the process through which new employees acquire basic skills, behaviors, and knowledge to become effective insiders and organizational members. Employee onboarding is really important because if it’s done in an effective manner, then it will help retain employees. It makes new employees fall in love with their new working environment, something that eventually retains them. During employee onboarding, be sure to focus on great experiences in order to engage new employees and give them the morale to work towards a business’s success.

The Bottom Line

It is important to strive to create an environment that empowers employees because studies indicate that it helps increase customer satisfaction levels as well as increase employee morale. When most or all customers are satisfied and employees are happy and more than willing to do their jobs, the business will undoubtedly become successful. However, the success of a business is only achievable by comprehensively training employees and empowering them.


Sales-Don't Just Sell; Also Strive to Create Relationships


The Sales Department generates revenue in a business organization. As such, it is one of the most crucial departments a business has. Regardless of how cutting-edge your technology is, how progressive and forward-thinking your management techniques are, how tight your financial goals are, or how good your manufacturing operation is, you must have a sales department in place because of how crucial it is for a business organization. Without a sales department, everything in the organization becomes useless. A good sales department does not just sell but also strives to create relationships with clients to make sure the business is prosperous.

The following are ways to come up with an effective sales department:

1. Build Relationships

For a business to be successful, employees working at the sales department must know that customer’s needs come first. With this in mind, you need to create connections by building relationships. Don’t just sell your services and products to a customer then wait for the next as the other one vanishes. Try to entice the customer so they can come back again. Being friendly is the first approach in building a lasting relationship with a customer. You also need to offer unique services or additional services that would make the customer come back again.

2. Live the Vision

Another step to creating a formidable sales department is to live the vision. In this concept, a vision is a picture or idea in your mind or business. One major benefit of having a vision is that it will help you achieve your goals. The sales department can dream of dramatically increasing the company’s revenue. Well, this is useless until they start to live the dream; they start to put in place some strategies that will eventually make them achieve this goal; dramatically increasing the company’s revenues. Every company has a vision and a good sales department will try to deliver it consistently at every touchpoint.3. Custom Sales Process

A custom sales process helps form an effective sales department in a number of ways. For instance, it helps the sales team achieve maximum results by identifying the strengths and removing barriers or obstacles to success, implementing and developing customized sales processes, and defining clear expectations. It also helps establish ongoing coaching processes to embed practices. During the evaluation of a custom sales process, it’s important to create a specialized connection that fits the business organization, as this makes custom sales processes comprehensive and effective.

4. Care for the customer’s customer

Smart businesses know that caring for a customer’s customer is an opportunity to win clients for life. Sometimes, a person who needs your services may be a businessperson with customers just like your organization. If you want to retain such a person, caring for them alone may not be enough; you need to go the extra mile to show that you also care for their customers. And one way to achieve this is by checking in with customers, sending them a handwritten note, and personalizing your service. The choice is yours; you are the one to decide which methodology suits your customer’s customer best.

5. Enhance your connections

When you form connections, you realize that you need to strive further to retain them. Well, this can be done by focusing on the existing connections and strengthening the relationships that exist between these connections. Learn everything about these connections by looking into what your customers like the most or how they like to be served. This will help you offer exact services and the customer will come back again and again, thereby, making the relationship stronger.

The Bottom Line

Sales is a common promotional technique that business organizations use to market their goods and services. Nevertheless, most of these organizations only focus on selling their products or services, which is wrong. To have an effective sales department, it’s important to build a relationship with your customers, because this will help you sell your products/services on a regular basis.


Dante - Bridging the Gap